American Eagle launches resale shop RE/AE with thredUP
A new launch is being announced in conjunction with Earth Day to emphasize sustainable resale initiatives.
American Eagle Outfitters, based in South Side (NYSE: AEO), is launching a resale business to highlight the value of their past fashions. The venture will be a joint venture between a company that specializes in resale as a service and a South Side-based American Eagle Outfitters.
The teen fashion retailer RE/AE is a resale ecommerce shop that can be found at ae.thredup.com. This venture involves thredUP, a publicly traded company with an ecommerce platform which operates a used clothes sales platform.
Jennifer Foyle is the president and chief creative office for American Eagle and Aerie. She said in a statement that they are "passionate about finding new ways to connect with customers. RE/AE’s circular, accessible, digital shopping experience offers an opportunity to refresh you closet by shopping for pre-loved styles from a company that has defined youth cultures for decades."
She also stressed that the move was a commitment towards a sustainable, innovative approach to give new life to clothes and accessories which might otherwise contribute to the throwaway culture of fashion we are trying to eliminate.
RE/AE has a selection of fashion throwbacks dating back to the 1980s. This includes jeans, dresses and mini skirts priced between $10 and 40 dollars, as well as accessories.
James Reinhart CEO of thredUP noted that Gen Z is attracted to both the resale concept and the AE label. He also stated that 83% have either shopped in secondhand stores or are willing to do so.