Starbucks' seasonal cups have arrived this week, and the holiday season officially begins for its fans.
Customers at US locations can now enjoy their hot drinks in four festive cups, which are "clad in holiday greens, Starbucks reds, and a mood-boosting pink," according to the release.
The magenta accent is a noticeable difference in the design this year. It 'lifts traditional holiday colors' and'makes the red look even brighter', said Kristy Cammion, Starbucks creative director.
Each cup has its own unique theme and name. The 'peppermint spiral' design was inspired by the peppermint mocha and'swirling colors that move'. The 'party-plaid' design is an updated version of a winter plaid scarves, while the 'ribbon-spool' cup mimics ribbons used for gift wrapping. The 'bauble wrapping' is a bold, modern print that wraps around the cup in an angled fashion, as a play on the gift wrap.
The white printing on plastic iced cups will also feature a new design which combines 'playful jewels' and "sparkles".
The coffee chain's annual celebration is a tradition and creates excitement among its loyal clients. The coffee chain is focused on holiday sales: According to the company, last year's revenue increased by 14% over the same period of the previous year.
Starbucks introduced seasonal cups for the first time in 1997. In 2015, the company caused controversy when it removed'symbols' of the season. Reindeer, ornaments and other festive elements were removed in favor of a two-toned cup. Since then, the company has added festive touches to its cups, including ornaments and mistletoe.
Starbucks reports earnings on Thursday. This could give a hint as to what the company expects the holiday sales this year to be.