At X Staff Meetings, Executives Talk Up Return of Advertisers

Leaders at a social media company reported that 65 percent of advertisers had returned to the platform since January. They acknowledged that the company is facing challenges in rebuilding its advertising business but did not provide updated sales figures. The meetings took place as the company’s owner faced a shareholder vote on his pay package. The owner has made significant changes to the company since acquiring it, including staff cuts and changes to the platform. The executives are expected to continue promoting the platform to brands at an upcoming industry summit.