Diageo CMO: Iconic Guinness ads inspire our future
·1 min
Cristina Diezhandino, the chief marketing officer of Diageo, shares insights on Guinness’s enduring legacy and the evolving advertising landscape. She highlights the brand’s rich history and commitment to quality. Diezhandino also reflects on the challenges businesses face in today’s dynamic advertising environment and the need to adapt to changing consumer behaviors. As digital platforms continue to shape the industry, brands like Guinness are embracing new strategies to engage and connect with their target audience.