Netflix and the N.F.L. Sign a Three-Season Deal

Netflix has announced a three-season deal with the National Football League (NFL), marking its first partnership with a major sports league. As part of the deal, Netflix will stream two Christmas Day games this year. This move reflects Netflix’s increasing foray into live events, with recent successes including ‘The Roast of Tom Brady,’ a John Mulaney talk show, and ‘Katt Williams: Woke Foke.’ Netflix’s chief content officer highlighted the massive fandom and audience appeal of NFL football. The move comes as Netflix seeks to continue its growth beyond saturated US subscriptions and explore alternative revenue streams like advertising. Live sports, particularly the NFL, remain attractive to advertisers due to guaranteed real-time audiences.

Netflix has entered into a three-season deal with the National Football League (NFL) to stream two Christmas Day games, marking its first partnership with a major sports league. This move follows Netflix’s recent focus on live events, including successful shows like ‘The Roast of Tom Brady’ and ‘Katt Williams: Woke Foke.’ Netflix’s chief content officer expressed the immense popularity and appeal of NFL football. With US subscriptions reaching saturation, Netflix aims to explore additional revenue streams, such as advertising. Live sports, specifically the NFL, continue to attract advertisers due to their real-time audience guarantee.